Broadcast Media
Reach at scale on the biggest screens and loudest channels — TV, CTV, YouTube, Radio, Spotify and Digital OOH — bought addressably and measured like performance media, not a branding black hole.
Channels we run
TV & CTV
Linear TV for mass reach and connected TV for addressable, audience-targeted big-screen buys — premium attention that display can't match.
YouTube
The largest video platform on any screen — skippable, non-skippable and Demand Gen, bought to reach and to action.
Radio
Broadcast and digital radio for frequency and local resonance, tagged with trackable prompts and vanity URLs.
Audio streaming
Spotify and podcast inventory — high-attention audio that reaches the same people your CTV reaches, at the moments they aren't watching a screen.
Digital OOH video
Programmatic digital out-of-home — full-motion video on screens in transit, retail and city centres, triggered by audience, time, weather and context.
Cross-screen measurement
Every channel matched to a mobile audience and measured through to on-site action, so broadcast stops being a black box.
How do Spotify, CTV and DOOH work together?
Each channel reaches the same person at a different moment of the day. Planned together, with one message and one measurement plan, they outperform the same budget split into separate buys.
CTV builds the picture
Full-screen, sound-on video in the living room. It does the heavy lifting on attention and message, and it's bought by household with frequency caps.
Spotify carries it out of the house
Streaming audio reaches the same audience on the commute, at the gym and at work, when the TV is off. Re-cutting the CTV soundtrack and voiceover into audio keeps the message consistent and makes it cheap to produce.
DOOH video puts it in the street
Programmatic digital out-of-home runs the same video near the point of purchase, by location and time of day, so the message turns up where the decision gets made.
Mobile closes the loop
All three are matched to mobile devices and followed up with retargeting and search, so we can measure the combined lift rather than crediting one channel in isolation.
Want the detail on the big-screen side? Read our guide to CTV advertising for performance marketers.
What you get
Reach where it counts
Big-screen and audio presence that builds brand and primes demand — planned against your real audience, not gross ratings alone.
Bought like performance
Programmatic and addressable buying wherever possible, with audience targeting, frequency control and source transparency.
Matched across screens
Privacy-safe audience matching links TV/CTV/DOOH exposure to mobile, so we can retarget and measure the follow-through.
Measured to outcomes
Attribution and incrementality — CTV viewers reached, audiences matched, site visits and conversions driven — not just impressions delivered.
Compliance-ready
Clearance, age-gating and responsible messaging for regulated categories, with approval trails.
Our method
plan → buy → match → measure
Plan against the audience
Define who we need to reach and the outcome that matters, then map channels (TV, CTV, YouTube, audio, DOOH) and budgets to it — not the other way round.
Buy addressably
Programmatic CTV/DOOH deals, audience-targeted YouTube and audio, curated broadcast — with frequency caps and brand-safety controls.
Match & retarget
Link broadcast exposure to mobile audiences and follow up with retargeting, so awareness converts instead of evaporating.
Measure & scale
Report reach, matched audiences, site actions and incremental lift; shift budget to what moves the number and scale it.
Measurement & transparency
Audience matching
Privacy-safe, audience-level identifiers connect big-screen and out-of-home exposure to mobile devices.
Cross-screen attribution
Exposure through to site visits, sign-ups and purchases — the full funnel, not a siloed reach report.
Incrementality
Geo holdouts and matched-market tests to prove broadcast actually added customers.
Transparent reporting
Channel-level spend and outcomes in plain English — what ran, what it reached, what it returned.
For iGaming & regulated brands
Cleared & compliant
Clearcast/BACC-aware creative, age-gating and responsible messaging for regulated categories.
Watershed & placement control
Time, programme and environment controls to keep brand and budget safe.
Measured to FTD
Broadcast tied to validated conversion events, not just reach and frequency.
Deliverables
FAQs
Isn't broadcast just for big brands with huge budgets?
Not anymore. CTV, programmatic DOOH, YouTube and digital audio can be bought addressably at sensible budgets and measured to outcomes — you can start small and scale what works.
How do you measure something like TV or radio?
We match exposure to mobile audiences with privacy-safe identifiers, retarget the follow-through, and use geo holdouts to measure incremental lift — so every stage reports a number.
Can broadcast work alongside our performance channels?
That's the point. Broadcast primes demand and audience-matches into your retargeting and search, lifting the efficiency of everything downstream.
Can Spotify work alongside CTV?
Yes, and it's one of the most efficient pairings we run. CTV delivers the visual message at home; Spotify and podcast audio reach the same audience when the screen is off. Using the CTV soundtrack for the audio spot keeps the message consistent, and measuring both against one holdout shows the combined lift.
What is DOOH video advertising?
Digital out-of-home (DOOH) video is full-motion advertising on digital screens in public places such as stations, malls, roadside and city centres. Bought programmatically, it can be targeted by location, time of day and audience data, and measured by matching exposure to mobile devices.