Service cluster
Paid Media
Every paid channel, bought like performance — outcomes, not impressions.
Paid Media is where That's It Media buys measurable outcomes across every channel that can be optimised to a return — paid search and social, programmatic, and broadcast bought like performance.
We plan the channel mix around your economics, test creative and audiences hard, and pace budget to CPA, ROAS and payback — with source-level transparency and compliance baked in for regulated markets.
Services in this cluster
Performance Media
Paid search and paid social bought and optimised for measurable return.
ExplorePerformance Programmatic
Open-web and in-app programmatic — display, native and video — bought like performance.
ExploreBroadcast Media
TV, CTV, YouTube, radio, Spotify and digital OOH — audience-matched and measured to real outcomes.
ExploreChatGPT Ads
Early-mover paid placement inside AI chat — markets, costs, tracking and how to prepare.
ExploreInsights & guides
In-depth guides on paid media — how we plan, buy and measure it — are on the way. Browse everything in one place as we publish.
Visit Insights