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Performance marketing, explained
Guides, frameworks and analysis from the desk of a founder-led performance agency — practical, no-fluff, and built for operators.
Latest articles
In-depth guides and analysis across paid media, organic & AI search, conversion and partnerships.
Read Your PPC Account Like a Book: The Column Layout That Tells the Story
The first thing we do in any PPC account: reorder the columns to mirror the funnel so the data reads like a story. A practical dashboard technique from a performance agency.
CRO Best Practices: How to Turn Paid Traffic Into Revenue
Conversion rate optimisation best practices and how they compound across paid media — lowering CPA, lifting ROAS and funding scale, from a performance agency.
GEO and AEO: How to Get Found by AI Search in 2026
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) explained — how to stay visible as search shifts from blue links to AI answers.
Inside Grand National Offers: Building an Owned Audience for a Seasonal Event
How That’s It Media built Grand National Offers — an independent, SEO-first content property that captures high-intent seasonal demand as a durable first-party audience.
ChatGPT Ads Explained: How Advertising Inside ChatGPT Works in 2026
How ChatGPT Ads work in 2026 — where they appear, contextual targeting, CPC costs, measurement and who should test them. A plain-English guide from a performance agency.
Google Ads in 2026: How the Platform Actually Works Now
How Google Ads really works in 2026 — AI Max, Performance Max, Smart Bidding and the controls that still matter — explained plainly by a founder-led performance agency.
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